tony henry : senior art director

World Vision - 700 Sponsors

Poverty kills but unless it is in the news that day, it largely goes unseen.
We needed to create a sense of urgency. So World Vision Child Sponsorship created a deadline for the people of Northern Ireland, Scotland, and England to draw attention to children’s plight and create a sense of urgency to draw in a response.

The deadline was 700 hours for 700 children, that’s one every hour.
To add to the sense of urgency and keep up momentum the TV commercials ran with a ticker tape update of how many sponsors were still needed.

Estimated sponsors: 490. Actual sponsors: 2,054

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TV

Radio

Direct Mail

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