tony henry : senior art director

TDA - Ethnic minority

 In order to attract more teachers from ethnic minorities the TDA wanted to tackle this fairly

sensitive subject in a very direct manner. However, the client felt compelled to research the

contentious headline on the outer before running it, lest it cause offence. 

It didn’t and the piece was mailed to an ethnically diverse group.

 

 

 

email

Direct mail

Image description