tony henry : senior art director

Guinness - The Big Pint

Guinness is Irelands national drink. It’s big over there.

So the thinking behind the campaign was to call it the Big Pint. Big in size, big in power and big on emotion.

Which is why they decided to get behind some very big blokes playing rugby for their country.

TV, posters and thousands megaphones were used to get the nation behind their team.

 

Posters

Image description
Image description
Image description
Image description