tony henry : senior art director

Buell motorbikes

Erik Buell re-defines the way bikes should be built. 

Innovation is built in to every machine to make bikes that handle the best they possibly can. 

For instance exhaust pipes under the engine keep the weight low down and central. 

It’s not normal, but who wants to be normal if it’s wrong.
Hence the Deviant campaign, aimed at bikers who think for themselves, 

 not content to blindly follow everyone else.

Press ads

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Dealership brochure

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